A Pakistan International Airlines plane from Chitral to Islamabad crashed near Havelian in Abbottabad district, Khyber Pakhtunkhwa on Wednesday.
According to the passengers list, 47 people were on board the aircraft, including five crew members.
It had taken off from Chitral around 3:00 pm but reportedly communication with the control tower was broken around 4:30 pm.
A statement from PIA said, "We regret to inform that PIA's ATR-42 aircraft operating as PK-661, carrying around 40 persons lost its contact with control tower on its way from Chitral to Islamabad.
"PIA’s emergency response center has been activated and can be accessed at following phone numbers for updates: 0092-21-99044890, 0092-21-99044376 and 0092-21-99044394,” Statement read.
Eyewitnesses said any survivors are unlikely. Many bodies are burned beyond recognition.
There are unlikely to be any survivors. "All of the bodies are burned beyond recognition. The debris is scattered," Taj Muhammad Khan, a government official based in the Havelian region, told media.
Khan, who was at the site of the crash, added that witnesses told him "the aircraft has crashed in a mountainous area, and before it hit the ground it was on fire".
Meanwhile, military’s media wing ISPR said the Pakistan Army dispatched troops and helicopters to the crash site for rescue efforts.
The prime minister has also directed all authorities "to immediately reach the site and start rescue and relief operations”, said a statement.
The media quoted officials in Chitral as saying that Junaid Jamshed, a well-known musician-turned-fashion designer, and members of his family were on board the ill-fated aircraft.
In 2010, an Air Blue flight ED-202 from Karachi had crashed into Margalla Hills near the capital with 152 people on board.