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SC issues notice to BCCI on e-auction of media rights
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SC issues notice to BCCI on e-auction of media rights



The Supreme Court on Friday issued notice to the Board of Control for Cricket in India (BCCI) on Bharatiya Janata Party (BJP) leader Subramanian Swamy's plea to seek an e-auction of the media rights for the Indian Premier League (IPL) for more transparency.
 
Member of Parliament Subramanian Swamy moved the SC, in order to seek e-auction of media rights for the matches of the IPL.
 
The BJP leader said since an amount of Rs 30,000 crore was involved in the award of IPL media rights, the issue should not be decided in an opaque manner.

"There is a requirement of non-discriminatory and transparent method, (in line) with the best international practices, to be adopted for distribution of valuable media rights so as to ensure maximum revenue in the larger national interest," he pleaded.

"The commercial interests and huge money is involved, amounting to Rs 25,000 crore to Rs 30,000 crore, in the valuable rights associated with the game of cricket in India, which makes it mandatory to have a robust, completely transparent auction method to maximise revenue and prevent vested interest from making undue gains," Swamy added.

The auctions for the broadcasting rights are set to be held on August 17, with the rights lasting for the duration of five seasons. 

The BCCI had opposed this motion, saying that e-auctions would not be possible. The SC has now sent the Indian cricket board a notice seeking the reason behind its opposition of the e-auctions. The apex court has, however, not stayed the auction.
 
The three-member bench, headed by justice Dipak Misra, has given a two-week time to the BCCI to reply as to why broadcasting rights of IPL matches are not being sold through e-auctioning.
 
The next hearing is stated for August 22.






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