On the last Saturday of every March, millions of people across the globe unite in a show of support to raise awareness about climate change and observe Earth Hour. In 2016, Earth Hour will be observed on March 19 from 8:30 PM -9:30 PM.
"Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. This campaign is aimed to reach maximum people and make them more responsible towards the planet. " said Himanshu Pandey, Director, Marketing and Communication, WWF-India.
Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government's pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future.
Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country s total annual energy requirement, WWF India said.