Reliance Jio may extend the deadline for Jio Prime membership by a month as it is falling short of the targeted sign-ups. The report by TeleAnalysis, citing sources with knowledge of the plan, says that the last day to sign up for Jio Prime membership, which is March 31, may be extended to April 30.
Reliance Jio has upended the telecom industry, but is said to be short of missing its target for Jio Prime members by as much as 50 percent. The report claims that so far only 22-27 million Reliance Jio users have signed up for Jio Prime membership, available at an introductory price of Rs. 99 till March 31. This figure, worryingly for Jio, represents roughly a quarter of the 100 million-strong user base the company last announced it had.
However, the company is yet to make a final decision on extending the Reliance Jio Prime deadline. The delay in making a final decision may be because the company could be hoping that users will sign up for the subscription plan en masse in a last-minute rush, reports NDTV.
Reliance Jio Prime membership will allow users to continue availing unlimited data, SMSs, and other bundled services at less than Rs. 10 per day. Once a user signs up for Jio Prime, they can get 1GB of 4G data per day for 28 days at Rs. 303, and 2GB per day at Rs. 499, among other Jio Prime plans.
On the other hand, rivals such as Airtel, Vodafone, Idea Cellular and BSNL have launched their bundled data plans offering up to 2GB data per day in the price bracket of Rs. 300-500 to compete with Reliance Jio Prime plans.